16 Feb 2022

Affiliate programs popular in March

Say hello to the first month of spring—and new traffic harvesting opportunities!

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In March, most sales revolve around holidays, including International Women’s Day and Saint Patrick’s Day. Let’s focus on the former and delve into gender-based marketing, providing other events with some attention, as well.

Important! Always pay attention to the affiliate programs’ geography. This text mostly covers worldwide programs but does include some region-specific programs. You’ll be able to spot them by region tags. For instance, ES indicates Spain, IN means India, PL is for Poland, US concerns the United States, and so on.

Gender-based marketing insights

Though we see the word “international” in Women’s Day, unlike in CIS states, this holiday is not considered an official one in Asian countries, the US, and Europe. However, it’s still a good reason to remind users of another reason to give presents to their beloved ladies.

Here are some tips for you to mine more traffic:

Make preparations beforehand. This tip applies to any major event. Most people prefer to buy gifts ahead of time, so be sure to estimate the budget, design some creatives, start campaigns, and send email newsletters a couple of weeks before the day.
People tend to buy everything in one place to save time and effort. Do you know a place where a person can get an orthopedic pillow for Grandma, top-brand candies for Mom, and a fragrance for their girlfriend? You do: a marketplace! Be ready to drive more traffic to this category.
You may think men are your target audience (they’re the ones who will buy gifts, right?) But ladies also give gifts to each other. So, here are some valuable gender-based marketing tips.
First, researchers argue that women are inclined to trust—and buy from—ads that tell stories and include empathy. Your best allies are storytelling, emotional content, and sincere user reviews.
Second, avoid cliched gender stereotypes like pink colors, housewives, the fairer sex, and so on. These are more of a frustrater than an attractor. Focus on deeper analysis and segmenting your target audience. Don’t concentrate so much on gender as on the income levels, age groups, and interests of your potential female customers. Address their needs and pain points.
Let’s get back to another primary audience of this holiday: men. For this audience, focus on practicality. Offer straightforward and helpful gifts. Sets (e.g., delicious food or self-care products), coupons, and certificates will do nicely, providing a win-win: the givers are don’t have to make a hard choice, and the receivers get value.
Don’t forget about the value you can provide to the customer, from discounts and promo codes to bonuses like free delivery. Most companies and brands hold special holiday promotions. For example, Admitad offers increased rates and coupons from March 1 to March 8. You can find them by using a special filter in the affiliate program catalog.
Don’t forget to wish customers a Happy International Women’s Day on March 8. This will let you collect feedback, offer extra bonuses, build trust, and boost further sales.

Now let’s focus on the niches and products you need to concentrate on.

We have already told you that you should avoid stereotypes in your ad campaigns, but cliche gifts are always popular. So, here is what we will drive traffic to:

Beauty, health, and self-care (iHerb, Onnit US, Nuxe FR, Elemis EU, MyProtein FR)
Women’s apparel, shoes, underwear, and accessories (Benetton EU, The Luxury Closet, Boutiquefeel, Knowfashionstyle)
Major appliances, electronics: beauty and kitchen devices, smart home, mobile gadgets (BestBuy US, Banggood, Sunsky-online, Adorama, Dyson I T, Logitech)
Flowers, delicacies, and confectionery (The Bouqs, Send Flowers, Serenata Flowers UK)
Theater, movie, and concert tickets (Lastminute UK, See Tickets FR, Viator FR)

Here are a bunch of off-beat ideas to generate traffic:

Hobbies and books (Donneardeal, AbeBooks, Lightinthebox, Drop, Zavvi)
Online services. Education is in fashion today, so gift a course or one-time webinar certificate (Coursera, Skillshare, Datacamp, edX, FutureLearn)
Entertainment: quests, indoor skydiving, unusual experiences (Shopee PL, FeverUp, Let Letter Days UK).

Other March events

Gardeners are coming out of hibernation

As early as February, gardening enthusiasts and country-dwellers start preparing for the warm season, sweeping seeds and plants from the shelves.

March brings more work: clearing snow from garden beds (in colder regions), treating trees, trimming shrubs, and preparing tools and materials for planting season. One can get everything they need at specialized stores and on marketplaces.

Programs: Rugs USA, Bodum, Rakuten FR, Gardening Direct UK.

Fashion connoisseurs seeking new looks

The cross-season border is the time when older collections see the “Sale” sign pop up, and new arrivals emerge. People are well aware of these trends and eagerly revamp their closets. Pay attention to discounts and deals for various brands since value is the strongest customer acquisition factor here.

Programs: Timberland, Tally Weijl, GAP EU, Lentiamo IT, D’arienzo, Kenzo, Ever Pretty, Gant UK, Les girls les boys.

What else

On March 17, merrymakers around the globe will celebrate Saint Patrick’s Day. Don’t hesitate to promote everything green, delicious, dressy, and festive.

In the UK, March 27 is Mothering Sunday, while March 17 and 18 host the Festival of Colors in India.

Programs: DHgate, AliBaba, Banggood, Shein, Geekbuying.

Last but not least, March 24 is the AliExpress anniversary sale day. Consumers will enjoy a kaleidoscope of fancy deals, promo codes, and discounts. Don’t forget to remind them of this event and drive a lot of traffic to AliExpress.

On March 17, merrymakers around the globe will celebrate Saint Patrick’s Day. Don’t hesitate to promote everything green, delicious, dressy, and festive.

In the UK, March 27 is Mothering Sunday, while March 17 and 18 host the Festival of Colors in India.