In the first summer month, traffic will flow to marketplaces, apparel, accessories, sports gear, and even travelling… Let’s get all this straight.
Important! Always watch the geography of affiliate programs. This text mainly comprises worldwide programs, but there are still some programs for specific regions. You can recognize them by region tags. For instance, ES for Spain, IN for India, PL for Poland, US for the US, etc.
Wedding season
Warm months are popular among those going to marry each other. This trend is even more potent this year, since most people had to postpone their big new-family events due to the pandemic. It’s time to drive traffic to festive apparel, shoes, and accessories.
Remember that people often buy all that at carnival stores—where they can find fancy outfits and other celebration stuff.
Beauty gadgets and salons will also be demanded (don’t forget coupon websites), as well as interior and dining decorations. Speaking of dining, invite users to order groceries and meal delivery. Focus on seasonal fruits and vegetables and healthy foods: in summer, people want to keep their body in perfect shape. We will get back to this later.
Programs: Wish, Zaful, Macy’s, Knowfashionstyle, Shein, Boutiquefeel, Romwe US, Ssense, Newchic, GAP EU, Ralph Laurent IT, Hunkemoller.
Father’s Day
In June, most countries—Norway, Germany, France, Netherlands, Sweden, Finland, Great Britain, USA, India, and China—celebrate Father’s Day.
People will eagerly seek gifts for men. Those include gadgets, accessories, hobby stuff, mugs, books, food sets, wine, and so forth. Give them some affiliate links to relevant products!
Programs: MyTrendyPhone EU, Adorama, AbeBooks, Blinkist, Ancestry, Dyson IT, GearBest, Joybuy, Ericdress, Gant ES.
Uptown leisure
It’s still hard to travel freely. But people know how to substitute their international trips: they go to the country! Put yourself in their shoes and think of what they may need. There are tons of options: fishing gear, portable pools, outdoor activity equipment, BBQ, homeware, building materials, lawn mowers…
As we all know, everything is available on marketplaces like AliExpress. It will be safe to drive traffic to them.
Remember that people rarely buy devices like TVs and video consoles in June. Apparently, people want to spend more time outside. But hot days promote demand for air conditioners and fans.
Programs: Bodum, Hunkemoller, Best Buy US, vidaXL, Drop, Banggood, Lightinthebox, AliBaba, AliExpress, DHgate.
Mini travelling
There are some true long trip fans. Such enthusiasts will tend to set off for hitchhiking, tours to neighboring cities or remote places in the country.
European governments are easing up on lockdown restrictions. Domestic travelling is now allowed in France, restaurants and movie theaters are open again in Italy and Spain. Cafes are available in Greece and Great Britain. All this has a huge beneficial impact on the travelling segment.
Traffic is expected to come to accommodation, train tickets, flights, and car rental services. The more so because the season of summer vacations starts in June. Go with regional directions and tours for people with different income levels.
Envisage other travelers’ needs: bags, suitcases, swimming suits, travel insurance, hiking gadgets, and animal carriers. Design creatives that will tell people what they need to buy to make their trip even more comfortable.
Programs: Marriott, Enterprise US CA, NH-Hotels, BookVIP, Italia rail, Priceline, Alamo US, Booking.com, Go2See, Maxmilhas.
Beautification
Summer is here: it’s time to spruce yourself up! Such a message can be very effective. Unleash your creativity and think what products are popular among people aspiring to lose excess weight and level up their shape.
Good offers may include exercise machines, gymnastic apparatus, vitamins, beauty salon visit coupons (spa, hair removal), online fitness, shapewear, nutritionist advice, healthy food delivery, home training videos.
There are two major events to be guided by: the International Day of Yoga (June 21) and Fresh Veggies Day (June 16). You know where to find users for these events and offers: sports websites, blogs, healthy lifestyle communities, and women’s forums. Don’t disregard the contextual ads for queries like “get fit for summer.”
Programs: Freshly US, Onnit US, Qualityfood, Luckyvitamin, iHerb, Gaiam US CA, Obe Fitness US CA, MyProtein MENA, Streetprorunning ES, Aaptiv.
Extra tips
As we said at the beginning, it may be hard to sell in June. The task grows even harder in view of the pandemic and economic crises that compromised people’s earnings.
We got a bunch of tips that will help publishers and online entrepreneurs.
- Try new. Consider rapidly growing, promising, fresh programs. For example, MacKeeper, The Bouqs, Hola, Paramount+ US, Brilliant, Tu.com ES.
- Offer products and services with discounts and deals. People love saving!
- We’ve gotten used to the convenience of delivery services. And since most people are out of town now, pick programs that pair well with delivery. For instance, AliExpress offers free delivery for most products.
- Thousands still work remotely and spend much time online. In this context, online activities see unprecedented demand. Design fun creatives, games, contests, challenges, giveaways; produce helpful or entertaining—but always selling—content that will engage the users and help the product fly off the shells.
- A bit more about creatives. Tired of dullness and problems, people will be happy to see fancy images, summer-vibe colors, unassuming slogans, humor, and memes.
- Retain the buyers with the help of retargeting and email marketing. An existing, loyal buyer is often better than a couple of new.
Great sales in the first summer month!